Know Your Audience To create content that engages, we must first understand our audience. In the utility industry, our customers are often homeowners, business owners, and local government officials. We need to understand their needs, pain points, and interests to create content that resonates with them. Additionally, we need to kno…

Understand Who Your Audience is If you want to offer personalized marketing, the first thing you need to do is understand who your target audience is. When you know who your customers are, you can tailor your marketing strategies to suit their specific needs. SEO services in the UK can help you categorize your audience data, and ta…