The year is 2023. You have just landed the position of CMO for a major healthcare corporation. One of your first orders of business is to increase your company's online presence and to make sure that potential patients can find you easily when they search for the treatments and procedures that you offer. You know that SEO will be key to achieving this goal but you're not quite sure where to start. Luckily, you've come to the right place. In this blog post, we'll explore the importance of SEO for healthcare in 2023 and beyond.
The Importance of SEO
So why is SEO so important? In a word: visibility. In today's digital world, patients are increasingly turning to the internet to research their health concerns and to find providers who offer the treatments they need. If your website is not optimized for search engines, it is likely that potential patients will never find you. And even if they do find your website, they may not stay long if your content is not relevant or informative.
According to a recent study, 61% of patients say that they would leave a website if it was not performing well on mobile devices and 58% say that they would leave a website if it was not easy to use. Furthermore, 52% of patients say that they would not return to a website if it did not load quickly. These statistics highlight the importance of having a well-designed, user-friendly website that is optimized for search engines.
SEO for Healthcare in 2023 and Beyond
So what does SEO for healthcare look like in 2023? For starters, it is important to understand that the healthcare landscape is constantly changing and evolving. This means that your SEO strategy must also be constantly changing and evolving in order to keep up with the latest trends and technologies.
Some of the biggest changes that we anticipate in the field of healthcare SEO include:
An increase in voice search
As more and more people use voice-activated assistants such as Siri, Alexa, and Google Home, it is likely that more people will also use voice search to find information about health and medical conditions. As a result, it will be important to optimize your website for voice search by using natural language keywords and phrases.
A focus on mobile optimization
It is estimated that by 2025, 75% of internet traffic will come from mobile devices. This stat highlights the importance of having a responsive design that looks good and functions well on all types of devices. Furthermore, Google has recently announced that its mobile-first indexing algorithm will become the primary method used to index websites in September 2020. This means that if your website is not optimized for mobile devices, it could be at a serious disadvantage in terms of ranking in Google's search results.
An emphasis on local SEO
In recent years, there has been a shift from general searches (e.g., "dentist") to more specific local searches (e.g., "dentist near me"). This trend is likely to continue as more people use their mobile devices to search for local businesses while on the go. As a result, it will be important to optimize your website for local SEO by including your location in title tags, meta descriptions, header tags, etc.
Rich results
Also known as featured snippets, rich results are special boxes that appear at the top of Google's search results page featuring information pulled directly from websites. These rich results are becoming increasingly common and can be extremely beneficial for healthcare organizations because they help you stand out from the competition and provide potential patients with quick and easy access to relevant information about your company.
Conclusion
As you can see, SEO is more important than ever for healthcare organizations looking to increase their online visibility and attract new patients. There's no time like the present to start using SEO in your marketing strategy!
Also Read: The Rise of Digital Marketing in the Healthcare Industry
About Author
Digital Piloto is a digital marketing reseller company and an SEO Company in UK. We help digital marketing companies increase their ROI through white-label marketing services and ROI-based marketing strategies. Our team is based in India, but we operate all over the world. We founded Digital Piloto in 2017 with one goal in mind: to help businesses achieve their online marketing goals.
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